Product design
Create experiences for new products
that resonate emotionally.
Product Strategy Consulting
Launch products that deliver results
Build with intention, not assumption
Every day, companies churn out new products, hoping something sticks. Most things don’t. The digital landscape is cluttered with half-baked ideas and missed opportunities. But what if you knew exactly how to launch profitable digital products?
Our product strategy consulting service bridges the gap between theory and execution. With a laser focus on product strategies, we identify, validate and seize strategic opportunities to provide high-value digital experiences.
Our framework isn’t guesswork. It’s a validated system that identifies lighthouse ideas — business use cases that are desirable, feasible and viable. With a lean and scalable execution model, we craft strategic roadmaps and bring them to life with clarity, speed and purpose.
Your framework for product-led growth
Immerse and Frame
Crystallize your goals into a sharp, actionable strategy. We don’t just define your north star — we make your journey measurable, ensuring every move adds value to your business and your customers.
Envision and Validate
Innovation without direction is just noise. Our North Star framework maps out high-value, underserved use cases — the market gaps that hold the biggest potential. Using rapid prototyping and real-world validation, we craft a market-ready product with built-in traction.
Build and Measure
From concept to launch, our strategy is rooted in hypothesis-driven execution. Whether we’re working on a global rollout or a controlled beta, we fine-tune in real time, ensuring every iteration sharpens the user experience and maximizes market confidence.
Enable and Operate
Scaling isn’t just about growth — it’s about sustainable growth. Our product managers and product design units become part of your team, ensuring continuous innovation while keeping your product aligned with your core value proposition.
Lay the groundwork for smarter and faster product decisions
Exploring insights
Turn raw customer and market intelligence into practical takeaways to de-risk your product strategy and sharpen your product positioning. Dive deep into user motivations, map friction points across journeys, and spot emerging trends and unmet needs before the competition. Make your next move not just bold but brilliantly informed.
- In-depth user research and empathy mapping
- Market exploration and trend analysis
- Optimized experience strategies
Mapping the transformation journey
Get a full picture of your service experience, from front-office to back-office. Diagnose operational and technical gaps. Align business goals, user needs and IT systems to shape a smarter, future-ready target operating model and confidently engineer elevated customer experiences.
- Service blueprinting
- Data flow mapping
- User journey analysis
Develop
Product discovery
Every successful product starts with a strong sense of direction. Cement your position on the market with experience design that is grounded in research, tested with real users and aligned to your business goals. Through hands-on ideation, fast prototyping with our product design team and strategic prioritization, we turn big design ideas into proven design decisions and delightful product interactions.
- Ideation & prioritization workshops
- Solution wireframing & prototyping
- Product evolution planning
- Modernize
Innovation testing program
Not every idea is ready to be scaled. Innovation testing is how you find out which ones are. We embed experimentation into your product development cycle to test value, adoption and feasibility. With real data guiding decisions, you can minimize risks while sharpening your growth strategy. Every test is a step toward high performance.
- Demand validation
- Feature toggle testing
- Validation surveys
AI experience lab
Most AI features don’t fail because of bad algorithms — they fail because users don’t get them. We help you design AI experiences that feel intuitive, not intimidating. By connecting your real-world business challenges to user-first AI use cases, we ensure relevance, usability and trust from day one.
- AI-enabled application UI
- Conversational AI experiences
- AI explainability design
- Develop
What you gain with our product strategy services
We’re not just designers, engineers and strategists. We’re connectors — the glue between business vision, user needs and delivery execution. Our methodology cuts through bottlenecks, bringing together the right expertise at the right time to accelerate product development while maintaining strategic focus.
Seamless business-product synergy
Great products fail when teams get caught up in operational chaos. We cut through the noise with a unified roadmap that synchronizes business strategy with product execution. No more internal tug-of-war — just seamless alignment, crystal-clear priorities, and an adaptive strategy that scales as your market evolves.
Lean, impact-driven execution
Speed matters — but so does precision. We strip away process bottlenecks, information asymmetry and decision paralysis, replacing them with agile execution, stakeholder alignment and real-time iteration. Get to market faster without compromising on UX, performance or scalability.
Data-driven direction
We don’t build products based on assumptions. We design products based on customer and business expectations, wants, needs and KPIs — mapped strategically as jobs to be done. Our pragmatic product strategy consulting framework eliminates the guesswork, replacing it with continuous learning, rapid hypothesis validation and data-backed decision-making.
Predictive market positioning
Why play catch-up when you can lead? Our proprietary Market Intelligence Graph (MINT) — an analytics engine for AI-informed decision-making — measures the market pulse in real time to identify the next big opportunity at every stage of your product lifecycle. From early traction to scaling and optimizing marginal utility rates, we help you dominate your category.
Build with clarity
Brands around the world trust us
Product strategy that brings ROI
35%
increase in revenue
A virtual learning platform improved its market standing with a user-centered approach to product development.
30%
User base growth
Within a year of launching a brand-new online storefront and digital back-office tools, a major retailer improved customer growth and retention.
98.7%
Increase in conversions
Informed by data from UX studies and usability tests, our client’s new product experience lifted conversions by almost 100%.
3 million
Transactions processes
A modernized platform elevated a telecom’s corporate customer experience, improving payment processes and communication.
32%
Faster IoT development
Our product consultants optimized custom IoT systems development, device management and data analytics for a global vendor.
Clients report real results
One partner for full-stack product strategy, design and development
Access to a global expert network
Big ideas need A-list talent. Our product strategy consulting firm brings together top minds in product design, engineering, AI, data analytics, cybersecurity and cloud technologies, ensuring end-to-end excellence.
Cross-domain innovation
True breakthroughs come from sharing ideas freely. Our investments in sector-specific R&D, industry alliances, and AI-driven market analysis give you an unfair advantage in spotting and seizing new opportunities.
Industry tracks at Intellias
Our domain Technology Office (TO) and delivery teams rely on market insights, proprietary R&D, and industry standards across industries:
- Financial Services & Insurance
- Telecom & Media
- Automotive & Transportation (Mobility)
- Retail
- Healthcare & Medical Devices
- Agriculture
Vendor-agnostic tech strategy
We don’t push tech for the sake of it — we match the right technology to your business goals. From cloud-native architectures to AI-driven automation, our product engineering strategy consulting helps you achieve scalability and long-term success.
Discover the technologies we work with discover
Operational excellence
Engineer and deploy new products at blazing speeds. We give you the guardrails for building, testing and scaling products fast. Run Agile teams and implement CI/CD automation. Ensure high product performance with SRE and continuous customer feedback loops with support from our award-winning DevOps and PMO teams.
Let’s Build the Future, Together
Where do you want to take your product next? Let’s talk
Connect with Intellias product strategy consultants.
Connect with Intellias product strategy consultants.
Bruno Perez
Global Design & Consultancy Director
With over 20 years of experience in design leadership, Bruno is deeply committed to inclusive design principles, infusing every project with this essential dimension. His expertise spans diverse industries including automotive, financial services and retail.
At Intellias, Bruno uses his expertise to shape product strategies and plan user-centric digital solutions focused on achieving business goals. In product design and experience design initiatives, Bruno is determined to leverage technology to build compelling software products that drive usability and customer engagement.
Before joining Intellias, Bruno honed his skills at consultancy companies such as BCG, Accenture, KPMG and Cognizant. In 2013, he co-founded Fjord São Paulo, building a dynamic team from scratch. His journey continued in London, where he optimized service and experience design at KPMG. He then aided BCG in Europe with developing the innovative BCG X offering. A graduate of Pontifícia Universidade Católica de São Paulo, Bruno holds dual bachelor’s degrees in Information Technology and Business Administration.
Ale Gonzalez
Head of Product Strategy
I’m a Product Strategist with over 20 years of experience, with a strong focus on strategically defining customer-centric products that bring the most value to the business and a diverse range of end users. I have experience in a wide range of industries, with expertise in Fintech and Retail, specifically in data-driven solutions, including B2B and B2C digital platforms, for more than 9 countries. Before joining IntelliJ’s, I spent time at In-house companies and BCG, supporting the development of their digital practice in LATAM and the European market, resulting in the “BCG X” offering.
Product strategy consulting FAQs
A good product strategy is customer-centric, data-driven and aligned to your north star metrics. It breaks down your vision and business objectives into a series of scoped steps for building, validating and scaling new products effectively. Lastly, a good product strategy is iterative and evolves based on market shifts.
Typically, a Chief Product Officer (CPO) or Head of Product is at the helm of product strategy. They work closely with all business stakeholders and cross-functional teams on creating the vision for, formalizing and implementing the product strategy. You can also hire product strategy consultants to facilitate strategy design and implementation.
Yes. Product strategy — or more precisely, product thinking — is a skill that combines cross-functional knowledge in experience design, market analysis, software engineering and product management. Neal Mohan, CEO of YouTube; Stewart Butterfield, CEO of Slack; and Sundar Pichai, CEO of Google, all started in the product offices.
As part of our product strategy and consulting services, we recommend using product strategy frameworks such as design thinking or Double Diamond. They offer structured, methodical approaches to align business objectives with market demands during the conceptual stage, as well as an interactive approach to product development.
How can we help you?
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