Platform Development

Being a platform business has its perks. For one thing, your value generation isn’t tied to production costs. When you venture into the business of facilitating exchanges of information, products, and services rather than solely delivering them, you can recoup more investments by transferring production costs to outsiders (users, suppliers, sellers, and so on).

Even better, if you already have a strong core product, you can majorly improve its distribution by going with a PaaS model. Instead of selling the same product once, you can make use of your investments over and over, tapping into the digital economies of scale. Whether you’re in banking or retail, you can capitalize on the platformization trend to reach more consumers by leveraging our platform engineering expertise.

An undeniable perk of platform development is rapid development speed. With an open, modular architecture, reusable service components, and a selection of premade internal and external APIs, you can deploy new applications and digital platform services at unparalleled speed.

Use consumer data accumulated in your cloud-based data lake to figure out customer needs. See which APIs and integrations you can leverage to meet their needs. Use cloud DevOps practices to bring new software applications into production faster. Launch to a warmed-up community of customers who are already loyal to your brand.

The end goal of digital platform development is turning your business into a cross-industry power broker capable of rapidly pursuing emerging market opportunities. With a cloud-based core and the ability to integrate any number of external players or extend systems to third parties, online platforms can easily tap into other product verticals, markets, and business models.

Leverage your existing user base to gain an unfair advantage over the competition who doesn’t know the target market as well as you do. Complement your core services with value-added propositions extending to different aspects of your custom lifecycle. Extend your brand presence to emerging sales channels — voice, IoT, social applications, and more — to be present whenever and wherever your customers need you.