Case study

Digital Opportunity Evaluation for Every Mile that Matters

Product development technology consulting for a leader in innovative technology solutions for commercial transportation

Platform DevelopmentTransportation

Project snapshot

The global transportation, travel, and logistics industry is on a journey from doing digital to being digital. Companies are chasing opportunities to offer consumers the mobility experience they want. The providers adopt digital capabilities to navigate change, accelerate innovation, and deliver products that align customer and business needs to assure sustained market success.

Our client’s licensed trucking mileage software system is trusted by 75% of IFTA agencies and used by 94% of the top motor carriers, brokerages, and manufacturers across North America. It is the go-to solution for quickly calculating HHG and Practical mileage, as well as truck-specific routes.

About the client

Digital Opportunity Evaluation for Every Mile that Matters
Our client has built their reputation by leading the development of the transportation and travel industry for over 160 years. Having set the gold standard in the routing and mileage space, our client remains on top today by applying innovation that improves the movement of people and goods. Offering robust hardware, navigation, and logistics as well as an unparalleled vehicle platform, the company serves a broad range of industries operating across the globe.

Business need

Our client is a visionary company that constantly scouts innovative products and services to make business efficient, effective, and revenue-generating. As often happens with complex solutions, some grow outdated with new digital mobility models and industrial consumerism getting the upper hand across the technology landscape.

This was the case with our client’s proprietary digital platform, and online mileage and routing system that has been throughout the commercial trucking industry for over 30 years.

Nine out of 10 Fortune 500 shippers use the company’s solution as their North American mileage standard for accurately calculating routes and miles.

As a technology consultant, Intellias was to explore the system’s strategic options and support the client’s digital strategy for evolution with a focus on growing the client’s market share and portfolio in the US and the rest of the world.

The solution

Intellias provided all-inclusive product consulting and discovery services. The team carried out feasible business processes and solution technology analysis; explored modernization options; finalized strategies, that are grounded in reality while corresponding to the company’s business goals and preparing the way for future engineering process.

Product vision consulting

Taking the client’s concept as the foundation, Intellias experts analyzed and evaluated the client’s product portfolio as a unique and complex environment. They formulated a product vision, clarified requirements, business issues, and market opportunities that technology would address when mapped out on the project implementation.

With a focus on defining a future value-added product portfolio and optimizing a go-to solution, Intellias team examined the existing product’s capabilities and supporting functions. Their work covered meticulous analysis of usability, customer experience, competitor and market research, and platform adoption. The team assessed tech stack analytics, code hygiene, development and data processing, cloud adoption, optimization methods, and the existing digital product’s scalability, security, and integrations.

Solution discovery

After a rigorous review of every aspect of the product’s operation, Intellias experts defined an optimal technical solution and transformation strategy. Combining industry best practices with their own experience successfully implementing digital projects, they focused not simply on recounting issues but on defining a step-by-step approach to making change.

The team presented documented evidence for the client’s future solution decision-making. Based on the assessment findings, Intellias experts formulated feasible options for the solution implementation. They provided the client with an MVP-a product prototype- identifying the new solution’s potential. It included a tangible project plan and a roadmap with investment proof, an architecture design, and trade-offs.

Full-scale technology consulting was provided with regards to a business analysis and processes review, the solution architecture, UI/UX design streams, and the implementation approach.

Business outcome

Intellias provided expert guidance for our client to have a realistic vision of their mileage & routing system’s future development. Also, Intellias offered an optimal implementation plan for further value-added transformation of the digital product. A focused assessment resulted in detailed recommendations for change. Intellias technology consulting services made it possible for the client to:

  • realize digital opportunities based on a clear vision of current market requirements and customer needs
  • advance the product in tune with the business model and requirements
  • optimize investment and start generating revenue
  • offer the best customer experience with the right digital product

Intellias supported the client by setting the stage for modernization and further digital transformation of a next-gen industry staple for sophisticated routing and mileage calculations.

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