They expect their purchasing experience to include personalized product recommendations (in-store and online), offer different payment options (including financing plans), and provide real-time product availability.
Today, consumers expect retailers and brands to understand their specific wants and needs and personalize offers accordingly.
Retailers who listen to their customers are the ones that will remain competitive in the long term. With one caveat: technology is the steering wheel for navigating the retail sector, and our e-book is the roadmap.
Our retail digital transformation ebook guides retailers in crafting digital strategy plans tailored to their current operations and future goals. We explore four key tech trends of digital transformation for retail with a focus on long-term differentiation.