Your retail business doesn’t lack channels — it lacks connection. Our unified commerce solutions in B2B retail eliminate fragmentation by connecting online channels, offline operations, and core systems into one synchronized ecosystem.
Bring everything together into a cohesive flow built for clarity, control, and real-time execution.
Connecting web, app, API, punchout, POS, and kiosk channels to deliver consistent buyer experiences and full visibility across the customer journey.
Modernizing B2B eCommerce and portal solutions to accelerate innovation, scale on demand, and meet expectations for seamless B2B buying.
Eliminating manual work, delays, and errors by synchronizing online orders, omnichannel sales, and branch operations into a single flow.
Improving visibility into local and global stock to ensure accurate availability, fulfillment from the nearest location, and efficient order routing.
Creating a unified customer profile record that gives B2B clients access to order history, credit limits, pricing, and interactions across channels.
Reducing operational overhead and accelerating sales execution with workflow and orchestration tools, automated approvals, and credit management.
Our experts guide you from fragmented operations to unified B2B. We define a pragmatic digital transformation strategy, create an actionable implementation roadmap, and build retail B2B unified commerce solutions that scale with your business.
Create a clear, objective baseline of your B2B technology estate — systems, integrations, risks, and quick wins — before making investment decisions.
Align digital B2B initiatives with growth, margin, and service goals through a pragmatic strategy, target architecture, and execution roadmap.
Build a low-risk, investable case to modernize legacy platforms with clear options, business impact, and board-ready numbers.
Define a practical path to AI value, including prioritized use cases, governance, architecture, and a roadmap aligned to your risk profile.
Validate the AI impact fast on real use cases, with measurable results, controlled risk, and a clear go/no-go decision to scale.
Identify conversion, performance, and operational improvements across web and mobile without re-platforming, all backed by benchmarks and a 90-day action plan.
Use this self-check guide to understand where you are today and what is blocking you from unified B2B. Most B2B retailers operate at Levels 2–3. The competitive advantage starts at Level 4 and compounds fast at Level 5.
Technology Transformation Leader at DD Group
Intellias have serious technical capability and really understand how to build things well and efficiently. But more importantly, they can join the dots between technology and business value.
Digital, CX & Marketing Director at Travis Perkins
Intellias delivered a multi-channel customer engagement solution that generated £100 million in revenue and over one million orders within two years of launch – a significant result that surpassed our expectations.
Unified commerce solutions deliver the most value for enterprise B2B retailers with multiple sales channels, complex pricing models, and fragmented systems. If you operate across web, portals, marketplaces, POS, and APIs or manage multiple regions and brands, a unified B2B commerce platform helps consolidate operations into a single unified eCommerce backend.
The biggest challenges usually aren’t technical — they’re structural. B2B retailers often struggle with siloed systems, legacy integrations, inconsistent data, and manual workflows. Modern unified commerce platforms address this through API-first architecture, composable commerce, and a microservices/API library that allows gradual transformation. Another common hurdle is data readiness. Successful implementations often require efforts to digitize unstructured data and align processes across sales, supply chain, and finance.
Yes. Integration is a core requirement, not a nice-to-have. A modern cloud-based technology platform with a multi-tenant technology platform design supports deep integration with ERP, CRM, OMS, PIM, and logistics systems. Through APIs and event-driven services, unified commerce solutions enable real-time data insights, synchronized inventory, accurate pricing, and support for drop-ship capabilities and drop-ship vendors — without disrupting existing operations.
Unified commerce platforms are built to handle B2B complexity at scale. They support account and buyer entitlements, contract pricing, volume discounts, and personalized catalogs per customer or segment. With access to engagement and purchase data and customer behavior insights, businesses can optimize pricing strategies and activate tailored promotions in real time. Combined with business analytics and operational analytics, this creates transparency across sales performance and customer activity — without manual workarounds.
Core features typically include a unified eCommerce backend, native marketplace feature, support for preferred payment options, and a scalable payments ecosystem enabling frictionless payments and fast checkout. Advanced platforms also offer abandoned cart notifications, real-time insights, and built-in business analytics to track performance across channels. Many enterprises also opt for a managed service model to ensure continuous optimization, platform stability, and faster rollout of new capabilities as the business evolves.
Looking for clarity, strategy, and hands-on delivery? Our experts are ready to help you get results. Whether you’re planning your next big initiative or looking for a trusted tech partner, we’re here to help you move forward with confidence.
