Intellias at SDV USA 2025 in San Francisco

Solution Study

The Fragmented Future of the Software-Defined Vehicle – Cooperation or Chaos?

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Adam Konopa
Technology Director, Mobility at Intellias
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30 June 2025
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3:50 PM - 4:20 PM GMT-7
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San Francisco, CA, USA
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Intellias is excited to announce our participation in SDV USA 2025, taking place in San Francisco from June 30 to July 1. Join us alongside industry leaders such as Bosch, Harman, Forvia, Concentrio, and more, as we collaborate to shape the future of software-defined vehicles and drive innovation in automotive technology!

At SDV USA 2025, attendees will explore the latest advancements in software-centric architectures, AI integration for autonomous driving, and secure OTA updates. We will engage in discussions on critical challenges in DevSecOps, compliance, and real-time data exchange, while connecting with global leaders in the field to find practical solutions through technology, collaboration, and standardization. We look forward to meeting you in San Francisco!

The Fragmented Future of the Software-Defined Vehicle – Cooperation or Chaos?

At SDV USA 2025, Intellias expert Adam Konopa will present a solution study on navigating the fragmented software-defined vehicle (SDV) landscape — and how collaboration, layered architecture, and open standards shape the road ahead.

This presentation will delve into the complex structure of the SDV ecosystem, examining the layers from hardware abstraction to application software and the challenges of aligning diverse industry efforts. Can today’s fragmented momentum converge into a unified direction, or will the future of SDVs remain a patchwork of competing visions?

What the attendees will get at this session:

  • Understand the root causes behind the SDV landscape fragmented state
  • Gain clarity on the major players, open-source projects, and consortia driving SDV innovation
  • Learn a practical, layered approach to SDV development, from hardware to cloud

 

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Showcasing Innovation in Software-Defined Vehicle

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Intellias experts will be at the showcase section, demonstrating IntelliKit — a chip-to-cloud Automotive Technology Platform that highlights the end-to-end engineering expertise Intellias offers to its clients. IntelliKit brings together various vehicle modules and offers a hands-on experience with in-demand infotainment features, responsive navigation, cloud connectivity, and real-life driving scenarios. At the showcase section, our experts will unveil newly integrated features, demonstrating how breakthrough technologies can be applied to software-defined vehicles.

Among its brand-new features, Intellias will present AI-driven innovations that visitors can test in real-life scenarios using IntelliKit.

Integrated Voice Gen AI Assistant that leverages the SoundHound AI Platform, enabling intuitive vehicle interaction. With this functionality, users can control in-vehicle navigation, infotainment system, and comfort features simply by speaking.

Object Recognition functionality powered by onboard cameras, computer vision and AI algorithms that enables the vehicle to perceive its surroundings, providing real-time awareness and object detection to enhance safety and situational intelligence.

Meet Intellias team at SDV USA 2025

Adam Konopa

Adam Konopa

Technology Director, Mobility

Sergii Shcherbakov

Sergii Shcherbakov

Delivery Director, Head of Embedded and Automotive

Sergio Varela

Sergio Varela

VP Business & Operations, USA

Michael Shallow

Michael Shallow

Mobility Client Executive Director

Marta Mashchak

Marta Mashchak

Senior Delivery Manager

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