While everyone in iGaming is investing in AI to acquire, engage, and retain players, very few are actually winning with it.
The challenge today isn’t access to AI tools or models, but building the trust needed to turn AI into real business outcomes.
At ICE Barcelona 2026, Intellias hosted an expert roundtable dedicated to trusted AI in iGaming. We discussed how companies can move beyond experimentation and reduce regulatory and operational risk. The focus: building AI systems that support long-term player engagement and loyalty across the customer journey.
Trust-driven AI for iGaming growth
Winning in the age of AI in iGaming starts with trust — in how AI engages players, supports operations, and drives strategy. On our AI roundtable we discussed three non-negotiable layers of this trust:
Strategic AI trust
Setting clear AI direction before AI scale. We explored how to start or refine your AI journey, scale AI without losing control, and measure AI success.
Operational AI trust
Executing AI with excellence. We focused on having the right processes in place and supporting the people using AI tools, so AI can scale effectively — using approaches already proven with Intellias’ iGaming clients.
Relational AI trust
AI that strengthens acquisition, engagement, and retention without crossing trust boundaries. We discussed personalization that feels relevant rather than intrusive, proactive safer gambling, and fraud prevention that protects players.