IDC video roundtable: from raw data silos to new revenue streams
In this IDC-hosted video roundtable, industry experts from GBG, AWS and Intellias discuss the transition from a fragmented data environment to an intelligent, scalable data platform that opens new horizons in the end-customer relationships, providing a future-proof platform for scaling and AI products and features.
Why data-driven intelligence is the heart of a modern strategy
AI adoption is accelerating. Mastering operational intelligence with a strong data strategy is now a necessity to stay ahead of the curve. This story shows how one fast-moving software and SaaS organization built foundational data capability while pursuing quick wins that drove excitement and value back to the businesses, underpinned by a key ‘Backbone Use Case’ that drove rapid execution of a data product roadmap.
Watch GBG’s journey toward a cutting edge data platform ready to scale AI products and features
- A Backbone use laser-focused on commercial value, driving the roadmap execution with regular value back to the business.
- Future-proof AWS architecture and cloud-native technologies to allow AI feature build at scale.
- New revenue streams through automated insights embedded into the product portfolio to inform end-customers about their own business.