Intellias brought AI conversations to life at ICE 2025 — one of the most important iGaming events of the year. AI is already shaping iGaming market competition and operations, from player engagement to fraud detection. The challenge isn’t whether to use AI anymore, but how to implement it in a way that delivers business value.
At ICE Barcelona, Intellias hosted an expert roundtable focused on AI in iGaming. We discussed how companies can start their AI journey from scratch, scale existing AI initiatives, and move from experimentation to real-world impact across the entire customer journey.
What we talked about at ICE 2025
AI that delivers outcomes
At ICE Barcelona, our experts shared how to turn AI ideas into production-ready capabilities.
Personalization across the iGaming journey
We explored how AI-driven personalization enables smarter recommendations and more engaging player experiences.
Fraud detection, analytics, and prediction
Intellias discussed fraud detection and predictive analytics as the areas that matter most for iGaming platforms.
Pragmatic AI approach
Intellias helps businesses integrate AI in a way that aligns with business goals, fits existing systems, and delivers measurable outcomes