A strong sales enablement strategy requires advanced product training for sales representatives. With this in mind, our client decided to develop a learning chatbot to help a global car manufacturer train their sales representatives on product features and benefits. Powered by artificial intelligence and machine learning, the chatbot makes training highly interactive and contains easily digestible information.
Since the virtual teaching assistant chatbot was only at the concept stage, our client needed a reliable technology partner who could undertake the ideation, design, and product development. With a rich portfolio of eLearning solutions and experienced AI/ML engineers, Intellias earned our client’s trust as a mature software development services provider.
After analyzing the context and goal of the solution, the Intellias team worked through the learning chatbot architecture and suggested functionalities to develop:
- Extensive database with product information
- Natural language processing
- User data analytics
- Messenger integration
- Multi-language support
In terms of value for sales representatives, there are two main purposes of the chatbot: learning assistant and a source of comprehensive information about products.
Powered by artificial intelligence, the chatbot understands questions and provides instant replies. Answers are not limited to text; the bot can show a video, a photograph, or even a slide deck. This allows salespeople to learn about the product dynamically without monotonously flipping through catalogs.
Besides aggregating information, the self-learning AI chatbot imitates conversations with customers. The bot asks the most popular questions and expresses typical concerns about the product’s specifics, prompting sales reps to train on different communication scenarios. With NLP capabilities, the virtual teaching assistant processes learners’ answers and provides a success score.
We designed the bot to be a multilingual tool. It currently supports English, Spanish, Arabic, and Russian. To make user interactions with the chatbot easy, we integrated it into popular messengers like Skype, Telegram, and WhatsApp. The training materials are protected from unauthorized access with a user authentication mechanism.
By integrating Power BI tools into the chatbot architecture, we enabled the solution to generate extensive reports about local staff engagement across regions and analyze individual and overall performance.
Backed with vast AI/ML expertise and strong software development skills, the Intellias team delivered a unique chatbot as a learning assistant. It helps companies provide in-depth product training for their sales teams, which, in turn, creates a positive long-term impact on business growth.
Excellent knowledge of the product enables a salesperson to quickly and accurately consult customers on any questions so they can make a buying decision. It also makes customers feel they’re dealing with company representatives who are reliable and trustworthy experts.
Memorizing a lot of information requires time and effort, and that’s where the learning chatbot comes in handy. By presenting learning materials unconventionally, the software makes the training process more interesting and engaging for sales representatives. As a result, the product knowledge they acquire is thorough and complete.