Built for speed, trust, and scale

B2B Mobile Commerce

Bring your trade customers from calls to clicks

Our B2B eCommerce mobile apps are designed for real-world conditions. From day one, these apps replace branch phone calls with intuitive self-service capabilities and more advanced self-service features, giving customers instant access to live trade pricing, credit balances, and branch-level stock.

Having in mind real challenges of trade customers, they perform reliably even in low-signal environments — ensuring uninterrupted ordering on-site or on the move, across iOS and Android devices. Backed by a clear mobile app strategy, we align technology with business goals to accelerate adoption, retention and long-term value.

3x higher conversion rates

compared to traditional web portals

Over 70% app adoption

Within the first 12 months

£100M in revenue

through more than 1 million mobile-driven orders

Challenges we solve

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Web portals failure in on-site environments

Trade buyers operate in physically demanding environments — on ladders, in vans, or deep in basements — where speed and simplicity are critical. Traditional web UX struggles under these conditions, leading to slow interactions, frustration, and frequent call-ins or abandoned carts. We design B2B eCommerce mobile apps specifically for these realities, with intuitive, one-handed flows, fast performance and user-friendly interfaces aligned with real B2B user journeys.

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No real-time account visibility

Uncertainty around credit balances, pricing terms, or account status can quickly halt purchasing decisions. Without instant access, customers rely on customer service, slowing down both sales and operations. Our B2B eCommerce app development provides real-time visibility into all key account data directly within the interface, including account management and ERP-integrated pricing. This empowers customers to act and reduces the load on support teams.

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Limited insights and business intelligence

Without actionable data, businesses struggle to optimize sales and customer engagement. Our solutions embed business intelligence capabilities to enable real-time interaction with data, improving decision-making across sales and operations. Data collection integrated with eCommerce mobile app leads to better accuracy and authenticity of information and allows build-in features to operate seamlessly.

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Error-prone phone call ordering

Phone-based ordering introduces unnecessary risk, from incorrect SKUs to mistakenly multiplied quantities. These errors lead to returns, wasted time, and margin loss. We design UX flows that minimize input mistakes through smart validation, clear product views, and streamlined ordering journeys, supporting accurate order placement and rapid checkouts. The result is higher accuracy, fewer returns, and better overall customer experience.

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Connectivity constraints

Low-signal environments are a daily reality in trade, yet most digital tools fail under these conditions. Dropped sessions and failed checkouts directly impact revenue and user trust. Our mobile apps are built with offline first principles and resilient data handling to ensure continuity even with poor connectivity and optimized performance in edge conditions. Customers can complete tasks without disruption, regardless of signal strength.

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Limited customer functions

When key features are missing, customers are forced to switch channels—usually back to phone or email. This increases operational overhead and fragments the user experience. We design apps as comprehensive self-service tools, consolidating all essential functions in one place, including product browsing, inventory checks, and in-app communication. By keeping users within the app, businesses drive efficiency, engagement, and long-term loyalty.

Our services

Our B2B eCommerce services cover every business need. We help define and execute end-to-end mobile app strategy tailored to B2B commerce needs.

Key features we offer for B2B eCommerce mobile applications

Account and finance

We provide role-based account access with full visibility into real-time balances, credit limits, invoices, and payment history. Customers can manage their financials independently and complete transactions with instant payment options like Apple Pay and digital wallets with biometrics for secure access. This reduces reliance on support teams and keeps purchasing moving without delays.

Pricing and catalogue

Our apps deliver fully personalized trade pricing, including customer-specific discounts and up-to-date product information. Users can easily search, browse PLP/PDP views, and check real-time stock at the branch level with seamless inventory sync and product discovery capabilities. This ensures accuracy and confidence at every step of the buying journey.

Ordering and fulfilment

We enable seamless ordering flows with features like Click & Collect, delivery scheduling, and real-time order tracking. Customers can place bulk orders, quickly repeat past purchases, and access proof of delivery in one place. The result is faster, more reliable fulfilment with less manual coordination and seamless synchronization.

Engagement

We build in tools that keep customers actively connected, including push notifications, personalized “My Products” views, and practical calculators along with integrated chat and interactive features. Additional features like job tracking and rep visit requests support day-to-day workflows. This drives ongoing engagement and deeper customer relationships.

Experience

Our B2B eCommerce app development focuses on real-world usability, with offline-first functionality and one-handed, glove-friendly interfaces. Fast, sub-second load times and frictionless access via QR login (ex. scan QR codes) ensure speed and simplicity. Every interaction is optimized for efficiency in demanding environments and aligned with user experience goals and personalization of experiences.

Integrations

We integrate seamlessly with core systems such as ERP/SAP, PIM, OMS, and payment providers. Using a mobile-optimized BFF (Backend-for-Frontend) layer, we ensure fast, secure, and scalable data exchange across integrated systems. This creates a unified ecosystem that supports real-time operations across channels.

Clear outcomes: Our clients’ stories

Driving B2B mobile adoption for a leading trade retailer

For City Plumbing, we transformed an early mobile concept into a high-performing B2B eCommerce app, delivering real-time catalogue access, branch-level inventory, and offline-ready ordering tailored to on-site workflows.

The results: 500+ daily active users, 150+ orders per day, and 70% customer data capture — unlocking stronger personalization and marketing impact. Mobile quickly became a core revenue and engagement channel, reducing reliance on branches and enabling scalable, data-driven growth.

Flutter | GraphQL | Algolia

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Scaling digital fulfillment with API-first B2B commerce

For City Plumbing, we built a scalable B2B API that connects enterprise customers directly to backend procurement and fulfillment systems — enabling real-time stock checks and high-volume ordering without manual intervention.

The impact: 80% of orders now flow through the API, reducing paper-based processes and freeing up store teams from manual order handling. The platform supports up to 5 million orders annually, was delivered in just 3 months, and helped retain 20+ enterprise customers.

AWS | Kubernetes | Kafka | GraphQL

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What our clients say

Charles Webb
Technology Transformation Leader at DD Group
Charles Webb
Mark Andrews
Head of Architecture at Highbourne Group, Trading as City Plumbing
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John Godwin
Digital, CX & Marketing Director at Travis Perkins
John Godwin image

Trusted by leading companies worldwide

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Our approach: How we deliver value

1.

Validate in week one

Start with something real, not theoretical. We use AI-assisted prototyping to put a working app into users’ hands within the first sprint. This enables immediate feedback, faster stakeholder alignment, and early confidence—before committing to complex integrations.

2.

Launch in 10–12 weeks

Move from concept to a production-ready trade app with fully functional core journeys. We deliver branded UX, essential features, and agreed integrations—typically starting from $65k. By the end, you’re not testing anymore—you’re transacting.

3.

Scale without friction

Build on a foundation designed for performance and change. Our mobile-optimized BFF layer shapes and delivers data for low-connectivity environments while cleanly integrating with ERP, PIM, OMS, and payment systems following modern mobile app architecture approaches. The result: a fast, resilient app that evolves with your business.

Build for modern B2B commerce ecosystems

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Today’s B2B buyers expect the same convenience as B2C, including access across marketplaces, consistent journeys, and tailored interactions. Our solutions are designed to support omnichannel excellence while enabling seamless participation in digital marketplaces.

We combine strong mobile foundations with advanced customization capabilities to deliver consistent, high-quality personalized buying experiences across every touchpoint—turning mobile apps into a strategic growth channel rather than just a transactional tool.

FAQ

You’ll have a working cross-platform app in users’ hands within the first week. We use AI-assisted prototyping to validate UX, flows, user-friendly intergace, and core features early—so decisions are based on real usage, not assumptions.

A production-ready app development can take 10–12 weeks, typically starting from $65k. As a trusted partner in retail technology, we ensure that scope, integrations, and complexity are aligned upfront during a focused discovery phase.

Yes — these are core capabilities. As the app developer, we enable role-based access, per-customer pricing, discounts, customized push notifications, and multi-user company structures out of the box.

We design for real-world conditions with offline-first architecture and resilient caching, preventing performance issues. This ensures fast, uninterrupted experiences—even in low-signal environments.

We typically recommend Flutter for a high-performance, single codebase approach across platforms. Depending on your needs, we also support React Native and fully native app builds where they make the most sense.

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