A unified B2B ecosystem for operational clarity and real-time decision-making.
Challenges we solve
Fragmented B2B channels
Connecting web, app, API, punchout, POS, and kiosk channels to deliver consistent buyer experiences and full visibility across the customer journey.
Legacy commerce platforms
Modernizing B2B eCommerce and portal solutions to accelerate innovation, scale on demand, and meet expectations for seamless B2B buying.
Siloed operations
Eliminating manual work, delays, and errors by synchronizing online orders, omnichannel sales, and branch operations into a single flow.
Lack of real-time inventory integration
Improving visibility into local and global stock to ensure accurate availability, fulfillment from the nearest location, and efficient order routing.
Disconnected customer data
Creating a unified customer profile record that gives B2B clients access to order history, credit limits, pricing, and interactions across channels.
Manual order processing
Reducing operational overhead and accelerating sales execution with workflow and orchestration tools, automated approvals, and credit management.
Our services for unified commerce in B2B retail
B2B online commerce channels
Make B2B purchasing intuitive and simple across web, mobile, portals, and APIs.
- Composable storefronts
- Customer portals
- Partner and distributor portals (punchout)
- Headless commerce APIs
- Field service applications
Fulfillment optimization
Handle omnichannel fulfillment with precision by orchestrating orders across warehouses, branches, and partners in real time.
- Multi-warehouse orchestration
- Click & collect and drop-ship flows
- Multi-carrier shipping management
- Last-mile delivery optimization
- Order orchestration
Product management
Unify content and product data, pricing logic, and lifecycle management to support complex B2B catalogs at scale.
- Product information management (PIM)
- Assortment and catalog management
- Contract pricing and discount structures
- Digital asset management (DAM)
- Product lifecycle governance
B2B retail AI
Let AI drive a measurable impact across pricing, recommendations, discovery, and risk detection.
- AI-powered personalization
- AI-driven product recommendations
- Dynamic pricing
- Churn prediction
- Smart search and semantic product discovery
- Anomaly detection
Stock optimization
Improve availability and reduce waste with intelligent inventory management across locations.
- Demand forecasting
- Replenishment policies
- Safety stock
- Deadstock and overstock reduction
B2B branch operations
Bring offline sales to the same digital flow as online channels.
- Stock management
- Branch ordering
- Inventory visibility across branches
- Local and branch campaign deploying and management
- Returns and claims handling across branches
Retail ecosystem integrations
Build real-time connected B2B commerce by integrating the systems that actually run your business.
- ERP, POS, WMS, TMS, CRM integrations
- Marketplaces and distributor network integrations
- Payment, tax, and invoicing providers integrations
- EDI/API flows
- Analytics platform integrations
Quote management
Digitize complex B2B sales cycles and close deals with an automated quoting process.
- Request-for-quote (RFQ) workflows
- Approval rules
- Contract-based pricing
- Quote versioning and e-signature
- Margin analysis
- Quote-to-order conversion
Omnichannel B2B POS
Synchronize everything, everywhere. Unify customer and inventory data, sales channels, and marketing into one seamless platform.
- Omnichannel B2B POS
- Customer account and contract pricing
- Mixed baskets
- Offline mode with synchronization
- Real-time inventory and order management history
How we deliver value: our pragmatic transformation approach
Our experts guide you from fragmented operations to unified B2B. We define a pragmatic digital transformation strategy, create an actionable implementation roadmap, and build retail B2B unified commerce solutions that scale with your business.
AS-IS landscape analysis
Create a clear, objective baseline of your B2B technology estate — systems, integrations, risks, and quick wins — before making investment decisions.
B2B digital strategy
Align digital B2B initiatives with growth, margin, and service goals through a pragmatic strategy, target architecture, and execution roadmap.
Technology modernization advisory
Build a low-risk, investable case to modernize legacy platforms with clear options, business impact, and board-ready numbers.
AI adoption strategy
Define a practical path to AI value, including prioritized use cases, governance, architecture, and a roadmap aligned to your risk profile.
AI proof of concept (PoC)
Validate the AI impact fast on real use cases, with measurable results, controlled risk, and a clear go/no-go decision to scale.
Commerce experience audit
Identify conversion, performance, and operational improvements across web and mobile without re-platforming, all backed by benchmarks and a 90-day action plan.
How mature is your B2B retail?
Use this self-check guide to understand where you are today and what is blocking you from unified B2B. Most B2B retailers operate at Levels 2–3. The competitive advantage starts at Level 4 and compounds fast at Level 5.
What our clients say
Intellias have serious technical capability and really understand how to build things well and efficiently. But more importantly, they can join the dots between technology and business value.
Intellias delivered a multi-channel customer engagement solution that generated £100 million in revenue and over one million orders within two years of launch – a significant result that surpassed our expectations.
FAQ
Unified commerce solutions deliver the most value for enterprise B2B retailers with multiple sales channels, complex pricing models, and fragmented systems. If you operate across web, portals, marketplaces, POS, and APIs or manage multiple regions and brands, a unified B2B commerce platform helps consolidate operations into a single unified eCommerce backend.
The biggest challenges usually aren’t technical — they’re structural. B2B retailers often struggle with siloed systems, legacy integrations, inconsistent data, and manual workflows. Modern unified commerce platforms address this through API-first architecture, composable commerce, and a microservices/API library that allows gradual transformation. Another common hurdle is data readiness. Successful implementations often require efforts to digitize unstructured data and align processes across sales, supply chain, and finance.
Yes. Integration is a core requirement, not a nice-to-have. A modern cloud-based technology platform with a multi-tenant technology platform design supports deep integration with ERP, CRM, OMS, PIM, and logistics systems. Through APIs and event-driven services, unified commerce solutions enable real-time data insights, synchronized inventory, accurate pricing, and support for drop-ship capabilities and drop-ship vendors — without disrupting existing operations.
Unified commerce platforms are built to handle B2B complexity at scale. They support account and buyer entitlements, contract pricing, volume discounts, and personalized catalogs per customer or segment. With access to engagement and purchase data and customer behavior insights, businesses can optimize pricing strategies and activate tailored promotions in real time. Combined with business analytics and operational analytics, this creates transparency across sales performance and customer activity — without manual workarounds.
Core features typically include a unified eCommerce backend, native marketplace feature, support for preferred payment options, and a scalable payments ecosystem enabling frictionless payments and fast checkout. Advanced platforms also offer abandoned cart notifications, real-time insights, and built-in business analytics to track performance across channels. Many enterprises also opt for a managed service model to ensure continuous optimization, platform stability, and faster rollout of new capabilities as the business evolves.