Product design that ships and proves its value

Digital Product Design Services

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Products people use. Results you can measure

You have an idea, a platform that needs fixing, or a pile of complex requirements. We turn them into digital experiences your users adopt, and your business can track.

Digital product design services cover everything it takes to define, design, test and improve a software product: research, strategy, UI/UX, prototyping, design systems and engineering handoff. At Intellias, designers and engineers work as one team. What we design is what gets built, and what gets built keeps improving after launch. Our clients are chief product officers, heads of design, digital transformation leaders, product managers and technology teams. Some are scale-ups choosing a product direction. Others are enterprises modernizing old experiences or keeping design consistent across a portfolio.

Trusted by leading companies worldwide

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Why digital products underperform: Challenges we solve

Great engineering can’t save a product nobody understands. Teams build features before they’ve confirmed the problem. Interfaces add friction. Patterns drift from one product to the next. Then AI-assisted development speeds delivery, and design becomes the slow part. Here is where we see it go wrong most often.

Features don’t get adopted

A roadmap built on assumptions sends engineering effort to things users don’t need. Without early research and usability testing, you will find out after release.

UX debt makes every change expensive

Disconnected interfaces, duplicated components, and missing standards pile up. A small update turns into a big design and engineering job.

Design holds up delivery

Manual handoffs and limited capacity leave engineers waiting. The gap widens as AI-assisted development lets them build faster.

Design value is hard to prove

If nobody defined the outcomes metrics, nobody could link a design decision to conversion, adoption or task completion. That makes design the first budget line to go.

Accessibility and AI transparency get fixed too late

These requirements belong to the design phase. Retrofitting them costs more and can close off regulated markets.

Our digital product design and development services

We organize our services around what you need right now. Decide what to build. Find out what’s holding a product back. Design what comes next. Product designers, UX writers, and engineers work together as one cross-functional team.

Discover

For teams that need evidence, alignment, and clear direction.

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Product workshop

We bring stakeholders together and agree on requirements, scope, and priorities. You leave with a shared view of the problem, the key risks and open questions, and the inputs for a proposal.

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Product discovery

We turn an idea or business need into a validated direction before you commit a major engineering budget. Through collaborative workshops, research, and competitor benchmarking, we test key concepts with users and experts. You get a validated product direction and a delivery-ready strategy with initial scope, priorities, milestones, and a high-level roadmap.

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User research

We study your users’ needs, behaviors, and motivations before scope is locked. Interviews, surveys, and usage data replace internal assumptions with observed behavior. You get a research strategy, insights into needs and pain points, and prioritized recommendations your team can plan around.

Assess

For teams with a live product who need to know what limits it.

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Product and experience assessment

We review the experience, the operating model, and your design maturity. You get a maturity assessment, a prioritized list of issues, a roadmap of improvements, and the outcomes metrics worth tracking.

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Usability evaluation

We find where users get confused or stuck on key tasks. Expert review comes first, with usability testing added when you need direct user evidence. Findings come ranked by severity, with a remediation plan.

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Accessibility audit

We test your experience against WCAG 2.2 AA and European Accessibility Act requirements. Developers get remediation guidance they can act on, and you get a clear path to compliance.

Design and build

For teams ready to design, systematize, and deliver.

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AI rapid prototyping

Go from product idea to testable prototype in days, not weeks. AI speeds up exploration and production, and human review gates between stages keep experienced designers in control. You receive a concept, an interactive prototype, core user flows, usability findings, and technical feasibility input.

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Hybrid studio

Our specialists join your team and work on your tools and rituals. Use them as a long-term design capacity that scales with your roadmap. Knowledge transfer is part of the deal, so your team keeps what we build.

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Design system

One scalable source of truth for consistent products: reusable components, patterns, rules, and documentation. We work in three modes: audit an existing system, build one from the ground up, or govern and run it over time.

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UX writing

Clear product language for onboarding, conversion flows, guidance, system messages, and error recovery. We set content principles and terminology, write the interface copy, and leave you with reusable patterns.

Find the right design service for your product.
Contact our team

Clear outcomes: Our clients’ stories

We designed a self-serve ordering experience that took 80% of City Plumbing’s orders

City Plumbing took orders by phone, fax, and email. We designed a B2B API that lets large customers order without any humans in the loop and delivered it in three months.

  • Built ordering around how trade buyers work: search by name, SKU, or category, check branch stock, and place bulk orders with no cart or checkout flow.
  • Moved 80% of orders to the API, cutting paper orders, and phone time for store associates.
  • Retained 20 enterprise customers that rely on digital fulfillment.
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We redesigned a trade app that associates avoided into a daily tool for 500+ customers

City Plumbing’s first app was too limited, and associates stopped using it. We redesigned it as a full mobile version of the eCommerce experience for iOS and Android.

  • Added the full catalog, store inventory filters, checkout, biometric login, and offline inventory snapshots in three months of development.
  • Reached 500+ unique daily users and 150+ orders a day.
  • Linked sign-up to a rewards program, which captured data on 70% of customers.
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We redesigned the point of sale for 360 stores

Associates needed six months to learn about City Plumbing’s legacy checkout, and payments could take minutes. We worked with the team to find out where time was lost at the till, then designed a faster, simpler POS UI.

  • Cut payment processing from minutes to seconds and reduced 21 pricing methods to two.
  • Won over associates despite early resistance: 80% of transactions ran on the new UI within a week of the first rollout, and one branch manager was working in it within 20 minutes.
  • Increased revenue by 39% and conversions by 60%.
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We redesigned order management into one platform for online and offline orders

Customer service could not see offline orders and returns, and the legacy UI caused workflow disruptions and constant retraining. We rebuilt the experience around the service team’s day-to-day work.

  • Simplified the UI/UX with advanced search and filtering, lowering the learning curve for customer service.
  • Brought online and offline orders and returns into one portal and showed order data in customers’ personal accounts.
  • Delivered a minimum marketable product in three months, then grew created online orders by 11% and revenue by 39.7%.
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Clients appreciate us

Mark Andrews
Head of Architecture, Highbourne Group, UK
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Head of Product
Chief Product Officer
Financial Services Company, USA
Marco Randi
Head of Infrastructure Optimization at Philip Morris International, Switzerland
Charles Webb
Technology Transformation Leader at DD Group, UK
Charles Webb
Team Leader
Interactive Storytelling Platform, Israel

How we deliver value: Our product design process

Every engagement starts with the outcome. We agree on what success looks like, then pick up the research, design, validation, and engineering work that gets you there. Each service has entry criteria, deliverables, and an outcome metric, so you know what you’re buying before work begins. We pick methods to fit the problem: continuous discovery, Jobs-to-be-Done, design sprints, heuristic evaluation, or WCAG-based assessment.

1.

Immerse and frame

We work with business, product, design, and technology stakeholders to understand the need and define the problem. That can mean interviews, workshops, a review of your existing data, research planning, and technical discovery.

2.

Envision and validate

We shape directions and test the assumptions behind them. Depending on the engagement, that means experience concepts, user flows, prototypes, usability tests and feasibility reviews.

3.

Build and measure

Designers and engineers turn the validated direction into a working product or production-ready design. We test the workflows that matter, track the agreed metrics, and refine based on what we see.

4.

Enable and operate

We stay through launch and beyond. That can mean embedded specialists, design system governance, design operations, ongoing discovery, and a proper handover to your team.

Not sure where to begin? Bring the problem. We’ll leave the room with a shared scope and a clear next step.
Book a workshop

AI in digital product design

AI shortens the distance between a question and something your team can evaluate. We use it for research synthesis, rapid prototyping, and design-to-code workflows. You see options sooner, test concepts faster, and spend less time on repetitive production work. It also covers the design of AI features themselves, including the transparency patterns that AI-enabled products need.

Our workflow is Figma-native. We use Figma MCP where it fits, along with design tokens and design-to-code pipelines. Because the same engagement connects to engineering delivery, context travels from design decision to implementation intact.

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Industries we serve

We improve conversion, simplify checkout, and connect experiences across channels. For multi-brand portfolios, we build shared design foundations. Typical work includes checkout optimization, omnichannel journeys, loyalty and personalization, and product discovery.

Retail and eCommerce

Financial products are complicated. We design them so people understand what’s asked of them, finish key tasks, and make informed decisions. That includes customer onboarding, KYC flows, digital banking and insurance journeys, accessibility assessments, and design systems for regulated platforms.

Financial services and insurance

We connect in-vehicle, mobile and service experiences across the mobility ecosystem. Our work spans HMI design, companion apps, connected-vehicle services, multimodal interaction and fleet experiences.

Automotive and mobility

Health products carry high stakes, and users range from patients to clinicians. We design flows that are clear under pressure and accessible from the first screen. Typical work includes patient onboarding and journeys, digital health apps, clinician tools, portal usability, and design systems for regulated platforms.

Healthcare

We help product teams validate new directions and get existing products ready to grow. Typical projects are redesigns, UI/UX assessments, design systems, platform usability, AI feature UX and discovery before engineering investment.

Digital products, SaaS, and platforms
Engagement Models

How we work with you

Defined service engagement

Pick this when the problem and the outcome are clear. Scope, deliverables and outcomes metric are fixed up front. It suits product discovery, UI/UX assessments, accessibility audits, rapid prototyping, and design system projects.

Embedded design team

Our designers join your channels, tools and delivery rituals, and work next to your product and engineering teams on ongoing work.

Design and engineering delivery

Designers and engineers sit in one delivery team, so research findings and design intent carry through to the finished product.

Advisory and consulting

Need a product direction, a design maturity assessment, a governance model or an independent review before a bigger decision? A focused consulting engagement gets you there.

Why Intellias?

A design studio hands you a Figma file. We stay for the build. Intellias combines product design, engineering, and industry experience, so one team carries your product from first research to ongoing improvement.

Product thinking beyond the interface

We start with the product problem and the outcome you need. UI/UX is part of that work, but it’s not where the work begins.

Designers who know your industry

Our designers sit in dedicated units for retail, financial services and insurance, automotive, and digital products. They already know your users, your operating model, and your regulations. No ramp-up time.

One team from strategy to delivery

Discovery, design, engineering and product operation run in the same delivery environment. Research findings and design intent don’t get lost at handoff.

AI built into the workflow

AI handles research synthesis, prototyping, and production tasks. Experienced designers set direction and review everything before it reaches your users or your engineers.

Design that stays consistent as you grow

Design systems, shared patterns, governance, and token architecture keep teams aligned across products and platforms.

Have a product idea? We can turn it into something your team can test in days.
Turn ideas into prototypes

Frequently asked questions

They cover the work of researching, defining, designing, testing, and improving software products. That includes product strategy, user research, UI/UX design, prototyping, usability testing, accessibility, design systems, UX writing and engineering handoff.

The full product lifecycle: understanding the business needs, researching users, setting directions, prototyping and testing, designing the experience, building the product, and measuring how it performs. At Intellias, design and engineering work together in one engagement, so there’s no gap between concept and implementation.

The labels overlap. Scope is what matters. A small studio often focuses on research and interface design. A digital product design company with engineering capability can also assess feasibility, build the product, and support it after launch. When you compare providers, look at relevant experience, delivery scope, team structure, and evidence of measurable outcomes.

Consulting helps you make product and design decisions before or alongside delivery. Typical work includes product discovery, experience assessments, user research, design maturity reviews, accessibility audits, design system strategy, and roadmaps.

We use it for research synthesis, concept exploration, prototyping, and design-to-code workflows. Designers review every output and stay responsible for the direction and quality of the results. Client data is handled under enterprise-grade security policies.

We extend it. A focused engagement, such as research or an audit, can feed your internal roadmap. Embedded designers can join your tools and rituals. Design system and governance work can be handed to your internal owners.

It depends on the service, the complexity of the product, and the research you need. A focused assessment or prototype is a very different job from a full redesign. Your proposal sets out the structure and timeline before work starts.

Each defined service comes with a fixed proposal covering scope, deliverables, and timing. Ongoing hybrid studio and product design work runs on a dedicated team model.

Yes. Our audits and design services cover WCAG 2.2 AA and European Accessibility Act requirements. For AI-enabled products, we also design for transparency requirements from the start.

We define shared principles, patterns, and design tokens, then adapt them to each platform’s interaction needs. A design system gives every channel the same foundation without forcing identical behavior.