Everyone in iGaming is investing in AI to acquire, engage, and retain players.
Very few are winning with it.
Tools are easy to buy. Models are easy to deploy.
The real challenge, and the true differentiator, is building trust.
Without trust, AI creates risk: regulatory exposure, player backlash, fragile systems that fail to support long-term engagement and retention.
With trust, AI drives sustainable growth, from smarter acquisition to stronger player loyalty.
This roundtable cuts through the hype and gets practical about what AI trust really means in iGaming — and how to build it.
Just an honest discussion about how iGaming leaders turn AI from a bet into a business asset.

Jeroen de Klerk
iGaming Product Director, Intellias

Ernesto Martínez del Pino
AI Leader

Bruno Perez
Global Design and Product Director, Intellias