Valletta, Malta — July 30, 2026 — Intellias, an AI-enabled product engineering and digital solutions partner, took part in a special edition of the NEXT.io Spotlight Podcast, recorded during NEXT Summit Valletta, one of Europe’s leading iGaming industry events held in Malta. The discussion featured Jeroen de Klerk, Senior Product Lead at Intellias, and Leigh Nissim, Founder and CEO of Future Anthem, who explored how AI is reshaping the iGaming industry.
Speakers explored key challenges facing operators today, including platform modernization, real-time decision-making, personalization, and responsible gaming. Key takeaways included:
- Successful AI adoption starts with data readiness and clearly defined business goals.
- Legacy systems and fragmented data remain major barriers to effective AI adoption.
- Organizations need internal champions to accelerate AI-driven change.
- Governance and security are critical to scaling AI responsibly.
- Human judgment remains central to effective AI-enabled decision-making.
The iGaming industry has made significant progress in how it uses technology, but operators are still balancing innovation with legacy systems, business priorities, and regulatory requirements. AI is making it easier to build and prototype solutions, but the real challenge is understanding where those solutions create value, how they fit into the organization, and where human judgment remains essential
The discussion also reflected Intellias pragmatic approach to AI adoption. Speakers highlighted the collaboration between Intellias and Future Anthem, which resulted in a platform that makes advanced personalization capabilities available beyond engineering teams, enabling a broader range of users across operator organizations to enhance player experiences in a governed and measurable way.
To learn more about the opportunities and challenges of AI adoption in iGaming, watch the full discussion here: https://youtu.be/ipKJBdl0oKc